One of the Most Aggressive Vehicle Discounts Available - Straight from General Motors
GM Employee Pricing is widely recognized as one of the most aggressive discounts General Motors authorizes on new vehicles. It's one of the deepest, most transparent discounts General Motors offers on new vehicles - and at Curry Auto Center, we're proud to participate in and sponsor this program for eligible buyers.
This page explains who qualifies, why GM Employee Pricing is so powerful, and how we make it easy to use.
What Is GM Employee Pricing?
GM Employee Pricing allows eligible customers to purchase a new Chevrolet, Buick, or GMC at the same price GM offers its own employees. That price:
- Is pre-set by GM
- Is non-negotiated
- Often sits thousands below MSRP
- Can frequently be combined with select incentives and rebates
In simple terms:
It removes guesswork and delivers one of the most aggressive factory-backed prices available.
Who Qualifies for GM Employee Pricing?
GM Employee Pricing isn't limited only to current GM employees. Many customers are surprised to learn they qualify.You may be eligible if you are:
- A current GM employee
- A retired GM employee
- A family member of a GM employee
- A participant in a GM-sponsored employee purchase event or promotion
If you're unsure whether you qualify, we can quickly verify eligibility for you - no pressure, no obligation.
What Is GM Employee Pricing?
GM Employee Pricing allows eligible customers to purchase a new Chevrolet, Buick, or GMC at the same price GM offers its own employees. That price:
- Is pre-set by GM
- Is non-negotiated
- Often sits thousands below MSRP
- Can frequently be combined with select incentives and rebates
In simple terms:
It removes guesswork and delivers one of the most aggressive factory-backed prices available.
Why Is GM Employee Pricing Such a Strong Deal?
GM Employee Pricing is powerful because it's designed to:
- Reward loyalty to the GM family
- Move vehicles without inflating discounts
- Provide consistent, nationwide value
Unlike traditional dealer discounts:
- There's no dealership price involved. GM sets the price and lists it on the invoice
- There's no back-and-forth negotiation
- The price is the same whether you're in Indiana or anywhere else
For many buyers, it's the closest thing to a "set-it-and-forget-it" new car price.
Does the Dealership Lose Money on GM Employee Pricing?
This is a common question - and a fair one.
GM Employee Pricing is supported by General Motors, which allows participating dealerships to offer this pricing without sacrificing long-term sustainability or service quality.
At Curry Auto Center, we don't see this program as a loss - we see it as:
- A way to earn long-term customers
- A chance to reward GM loyalty
- An opportunity to provide clear, honest pricing in a market that often feels confusing
Why Curry Auto Center Proudly Supports GM Employee Pricing
We've been serving our community for over a century, and programs like GM Employee Pricing align perfectly with how we do business.
We proudly support this program because it:
- Promotes transparency
- Eliminates pricing games
- Gives customers real value backed by the manufacturer
When you qualify for GM Employee Pricing, we treat it exactly how it's intended - no markups, no gimmicks, no surprises.
How to Use GM Employee Pricing at Curry Auto Center
Getting started is simple:
- Confirm your eligibility (we'll help)
- Claim your Authorization Code - https://www.gmfamilyfirst.com/
- Choose your new Chevrolet, Buick, or GMC
- Apply GM Employee Pricing
- Review any additional incentives you qualify for
- Drive home with confidence
No drawn-out negotiations. No pressure tactics. Just straightforward pricing.
Frequently Asked Questions
For many customers, yes. It’s often one of the lowest factory-authorized prices GM offers, especially when combined with incentives.
In many cases, yes. Eligibility varies by model and region.
The program exists year-round, but inventory and incentive compatibility can change, so timing matters.
No. The price is pre-determined by GM.
Ready to See If You Qualify?
If you think you might qualify - or just want to understand your options - we're happy to help.
GM Employee Pricing is about clarity, confidence, and real value.
And at Curry Auto Center, we're proud to offer it the way it was meant to be.
How Can We Help?
* Indicates a required field
-
Curry Auto Center
2906 E Buick Cadillac Blvd
Bloomington, IN 47401
- Sales: (812) 650-0657
Loading Map...
Disclaimer:
The Manufacturer’s Suggested Retail Price excludes tax, title, license, dealer fees and optional equipment. Dealer sets final price.
1Dealer Discount applied to everyone
1Dealer Discount applied to everyone